Get an accurate list of prospects that have joined a new company
When a key decision-maker joins a new company, they bring fresh perspectives, new budgets, and often a mandate to drive change. Whether it’s a CMO looking to revamp marketing technology, a VP of Sales adopting a new CRM, or a CFO reassessing financial automation, new hires frequently evaluate and purchase solutions within their first 90 days. Tracking these job changes provides B2B sales teams with a unique opportunity to engage prospects at the perfect moment—when they’re open to new ideas and looking to make an impact.
Not all job changes indicate buying intent, but certain patterns do. When a senior executive moves to a company that fits your ICP, that’s a strong signal. If a past customer joins a new organization, they may want to bring your solution with them. If a company hires multiple leaders in a specific function—like several sales executives at a fast-growing SaaS startup—it often signals a larger investment in that area. By analyzing these signals, businesses can focus their outreach on high-probability opportunities.
Landbase continuously monitors job changes across LinkedIn, company press releases, and hiring platforms, surfacing high-intent prospects in real time. When a relevant decision-maker joins a new company, Landbase’s AI assesses the context—whether they’re a past customer, if their new company aligns with your ideal target, and what recent hiring trends suggest about their priorities. Instead of waiting months for new hires to settle in, sales teams can engage them right away, before competitors even reach out.
Simply congratulating a new hire isn’t enough. To stand out, outreach must be personalized and value-driven. If a former customer moves to a new company, a well-timed email referencing their previous success with your solution can open the door. If a CMO joins a high-growth startup, a message highlighting marketing automation best practices for scaling can spark interest. Landbase automates this process, ensuring each outreach is tailored to the individual’s background, new role, and company context—driving higher response rates and conversions.
By integrating job change tracking with automated marketing and sales workflows, businesses can engage prospects at the precise moment they’re most likely to buy. Whether it’s triggering an ABM campaign, launching personalized ad sequences, or notifying sales reps to reach out, Landbase ensures companies capitalize on job change signals before competitors. Instead of waiting for new decision-makers to find your solution, your team can proactively introduce the right offering at the right time—shortening sales cycles and driving revenue growth.
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