Get an accurate list of prospects have posted new jobs
When a company posts a new job opening, it’s more than just a hiring update—it’s a buying signal. Companies hire when they’re investing in a specific function, scaling operations, or adopting new technology. If a business is hiring for a Head of Revenue Operations, they’re likely re-evaluating their sales tech stack. A posting for a VP of Security suggests they may need cybersecurity solutions. By tracking these hiring trends, B2B marketers and sales teams can identify prospects actively preparing to buy.
Not every job posting signals an immediate need, but certain patterns stand out. If a company is hiring multiple roles within the same department—such as a full RevOps team—it suggests a major strategic shift. A job description that mentions specific technologies (e.g., “experience with HubSpot and Salesforce”) hints at potential gaps or integrations. Companies that post leadership roles, such as CMO or CIO, often follow up with budget allocations for new tools and services. By analyzing these nuances, businesses can focus on high-value opportunities.
Landbase continuously tracks job postings from company career pages, LinkedIn, and hiring platforms, transforming raw hiring data into actionable sales intelligence. When a relevant job is posted, Landbase’s AI assesses the company’s growth trends, hiring patterns, and potential tech stack needs. If a company is hiring for multiple AI engineers, it signals an investment in automation—an ideal time to engage them with relevant solutions. Instead of reacting months later, businesses can reach out as soon as the hiring intent emerges.
Generic outreach won’t cut it—messaging needs to align with a company’s hiring priorities. If a retailer is hiring a Fraud Prevention Analyst, a sales team selling loss prevention software can highlight how their solution streamlines fraud detection. If a CFO role is open, financial automation providers can engage with insights on cost optimization. Landbase automates this process, matching job postings with relevant use cases and equipping sales teams with hyper-personalized outreach strategies.
By integrating job posting data with automated marketing workflows, businesses can engage prospects before competitors even realize there’s an opportunity. Whether it’s triggering an ABM campaign, launching hyper-targeted ads, or notifying sales reps to reach out, Landbase ensures that businesses capitalize on hiring signals at the perfect moment. Instead of waiting for prospects to express interest, companies can proactively introduce solutions when they’re most needed—driving faster deal cycles and more predictable revenue growth.
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